FREE DESIGN THINKING

🧠 FREEDESIGNTHINKING.COM – Design Thinking, Reclaimed by Black Genius

The world’s first all-Black video library for free, fun, and pro-African design thinking education. No gatekeeping. No jargon. Just brilliance.

🧬 Core Identity

• Brand Name: FREEDESIGNTHINKING.COM
• Tagline: “No more towers. Just tools.”
• Parent Brand: Pillar Media Entertainment
• Brand Type: Video Learning Platform + Decolonized Innovation Hub + Black Engineering Archive
• SEO Keywords:
  free design thinking videos, Black design thinking course, accessible innovation education, design thinking explained simply, Black engineering educators, Stanford design thinking alternative, African design problem-solving

🌍 Mission & Purpose

FREEDESIGNTHINKING.COM is a radically open-source video education platform that brings the powerful tools of Design Thinking to the people it was never intended to reach—and gives it back to the minds who can do the most with it.

Design Thinking was created behind Stanford’s white walls and venture-backed pitch decks. Now? We’re reclaiming it.

We turn one of the most gatekept frameworks in engineering and design into a Black-led, pro-African, youth-friendly, community-based learning movement—free, fun, and open forever.

This is design education for the real world, taught by people who live it, not lecture it.

🎯 Target Demographic

• Primary:
  Black youth (13–30), creative learners, self-taught designers, social impact builders, tech beginners, aspiring engineers, artists, students from underfunded schools
• Secondary:
  Educators, community groups, DEI trainers, startup founders, nonprofits, and changemakers across the African diaspora

💎 What Makes Us Different

• ✊🏾 100% All-Black instructors, voices, and examples — no tokenism, no whiteboard-splaining
• 🎓 Stanford-level content, zero tuition — every concept unlocked, broken down, and reimagined
• 🎬 Bite-sized video lessons, animated skits, remix tutorials — the style is loud, fun, and youth-first
• 🪘 Pan-African case studies — solve real problems in African cities, markets, and communities
• 💥 No startup worship, no jargon — this is design for liberation, not billionaires

🔗 What You’ll Learn (for Free)

• “What is Design Thinking (and why didn’t they teach us this in school?)”
• “Empathy as Resistance: Redesigning the World With Us In It”
• “How to Prototype on a Budget (No Tech Required)”
• “Designing for the Village, Not the VC”
• “The African Origins of Iteration and Collective Intelligence”
• “From Cairo to Cape Town: Case Studies in Afrocentric Innovation”

Content Sections:

• 🎥 60-Second Intro Series
• 🎨 Design Thinking Tools You Can Start Today
• 🌍 Afrofuturist Case Studies by Country & Community
• 🛠️ Downloadable Toolkits, Printable Cards & Curriculum Add-Ons

📸 Media & Representation

• All instructors are Black educators, designers, facilitators, and storytellers
• Every video is visually rich, youth-powered, and built for TikTok, YouTube, and classroom drop-ins
• Real-world footage from African cities, townships, tech hubs, markets, schools, and homes
• Alt-text, captions, and multilingual access prioritized for reach and accessibility

🎨 Brand Vibe / Visual Identity

• Color palette: Electric indigo, kente gold, tech obsidian, chalkboard white, Ubuntu green
• Typography: Bold, sans-serif, graffiti-informed headers + notebook-style body fonts
• Design style: Feels like a hip-hop cipher + TED-Ed + your favorite digital zine
• Tone: Irreverent, genius, warm, unfiltered, practical, joyfully anti-elitist

🌅 Coming Soon

• 🎓 Design Thinking Global Practical Series:
  10-part video series with real-world problem prompts and remix-ready tools
• 📱 Mobile App for Downloading & Offline Learning:
  Designed for low-data and community center access
• 🎤 Interview Series: “We Been Designing”:
  Featuring Black farmers, builders, healers, midwives, activists, and artists using design daily
• 📚 Educator Packs for African & Diaspora Classrooms:
  With language toggles, printable cards, and local case study templates

🤝 Collaborate to Break the Gatekeeping Cycle

We’re building this with:

• Black designers, engineers, and innovation trainers
• Diaspora youth orgs & African tech collectives
• Teachers, elders, facilitators, and local hackers
• Funders, NGOs, and volunteers who believe problem-solving is power

📧 Contact: info@play4tomorrow.com
📱 Socials [Coming Soon]: @FreeDesignThinking | #DesignIsOurs